Thursday 4 November 2010

Givenchy: Blooming 2010 Autumn/Winter Collection






"Times are changing and the boundaries between the seasons are blurring.
Desires are merging and fantasies are being realised.
Harness the last of the summer heat when the skies are beginning to look grey and prolong the sensual pleasures and vitality of summer!
The orange that dominates Blooming is drawn from the energy of this resistance to winter.
It is a dynamic, invigorating flame that brings optimism and modernises other colours.

The Autumn-Winter Collection 2010 is a fresh, chic perspective that reflects the season.
A dreamlike metamorphosis in which colour is reawakened and blossoms.
The Blooming woman stands firm in her childlike wish to blossom out of season.
The Must-Haves of this collection, Le Prisme Visage Blooming and Le Prisme Blush Blooming, were inspired by this desire for rebirth and by my discovery of the work of a film-maker and painter, Takagi Masakatsu. His colours endlessly open out as they move with sensuality and energy, creating an impression of perpetual, random renewal.

Two of the new Le Prisme Yeux Quatuor harmonies, the new product representing the identity of the brand, whose harmonies evoke the work of ceramists in terms of their power over the material and the appearance of the colours, are associated with Blooming."

A wish for energy. A desire for light. A need for vitality.
Be Bloom!
Nicolas Degennes





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