Behind the NARS Cosmetics Collection with François NARS
Dramatic. Decadent. Electrifying and mysterious. NARS’ Holiday 2010 Color Collection is brazenly mesmerizing. François Nars, Founder and Creative Director, chose the enchanting Daphne Guinness to echo the season’s perfect balance of rich metallics, soft pastels, and modern neutrals.
Q&A WITH FRANÇOIS NARS
Why did you choose Daphne Guinness for the Holiday 2010 campaign?
“I chose Daphne because she is very sophisticated… her attitude toward fashion, her grace, creativity, eccentricity... I could keep going! She is not afraid of going as far as you can take her.”
When photographing Daphne, what direction did you give her?
“She is always so much fun to photograph – very sweet and vivacious. I didn’t have to give her any direction. Just to be herself, being Daphne Guinness.”
Why did you want to create the Okinawa Trio Eyeshadow?
“I always try to push the envelope, and create products women will love. Since our Duo Eyeshadows have been so popular, it was only natural to take it to the next level. I love the way the three colors come together in the palette – I’ve always had a passion for art – it reminds me of a Rothko painting.”
What mood did you want to convey when photographing Daphne?
“I wanted the image to look very mysterious, elegant and glamorous. Daphne is a living piece of art and I wanted to show her many, many times over.”
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